Link building foundations
Links remain a top ranking signal for Google and a key trust signal for AI search engines. The goal is a profile that looks earned: diverse link types, relevant sources, natural anchors and steady velocity. Start with the link building hub.
The strategies that work
Combine relevance-matched exchanges (speed), guest exchanges and digital PR (editorial authority), plus citations and profiles (foundation). Diversity is what makes the whole thing credible.
Choosing the right link types
Prioritise contextual, dofollow, relevant high-DA links; use Web 2.0, profiles and citations for breadth. Full map in the types guide.
Staying safe
Follow Google's link-spam policy: keep exchanges relevant, contextual and naturally paced, and avoid paid links that pass PageRank. The safe exchange guide and white-hat guide cover the limits.
Your 30-day plan
Run the monthly cadence from our backlink building strategy: foundations → relevance-matched exchanges → editorial diversity → reclaim & review. Repeat across every domain. Ready? Start free.